Erica Landin-Löfving is Swedish-American and one of the founders of the Magnum Club and its first secretary. She has a background in Biology (M.Sc.) and Biotech equities analysis but switched to her passion of wine after falling madly in love with champagne and subsequently starting WSET studies. She worked as a wine writer for Swedish and international press for many years (Allt om Vin, Decanter, Gourmet, Wine Enthusiast…). After having two little boys (Magnum Babies!) she is now focusing more on consulting in sustainability and business development. In the wine industry, she has consulted Systembolaget on global sustainability certification programs and is working with Electrolux on their new wine appliances department, though she also helps clients develop their sustainable business profile in other fields. She has taken Oenology-classes at UC Davis and made her own wine in Sonoma, a petite sirah which retailed at Systembolaget under the name Pas Petite.