After graduating from University in Vienna, where she studied languages and translating, Dorli Muhr founded a communication agency focused on wine and culinary products in 1991. Wine&Partners today is active all around the world and famous for high end PR www.wine-partners.at .Parallel to this Dorli Muhr created a wine estate on the Spitzerberg in the eastern most part of Austria. www.dorlimuhr.at Her wines, made mainly from the central European varietal Blaufränkisch, have set a new elegant, precise and lightfooted style of Austrian reds.

Dorli is a speaker and presenter at conferences, contributer to publications on wine, taste and communication, as well as a consulter for strategic decisions.